Welcome

Fresh Generation commenced its operations in 1993 and quickly established a reputation as Melbourne's premier wholesale fruit and vegetable supplier. Our aim is to supply fresh fruit and vegetables to the food service and hospitality industry in Melbourne.

As our client base has grown so has our product and service ranges. We are now able to supply our clients with Native Australian produce, eggs, and fresh wasabi, along with the full range of fresh fruit and vegetables.

In early 2007 we extended our business to include a stand at The Queen Victoria Market in the heart of Melbourne, enabling both our clients and the general public to have access to our wide variety of fresh produce.